| If you are a company looking to make a
| |
| | 10" digital frames and they offer
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| splash at a trade show, listen to the
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| | integrated Wi-Fi for streaming videos,
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| words of Woody Allen who said that 80% of
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| | photos, music from your PC to another
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| success is just showing up. Same applies
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| | room. The product is due out by March
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| to trade shows. If you want a major
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| | 2007.
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| presence at a trade show, your company
| |
| | Another lesson is to aggressively market
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| needs to show up on the trade show floor
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| | your company's splashy news.
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| with a trade show exhibit. Otherwise,
| |
| | Think big. Heavily market your news. The
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| you will be conspicuously absent from the
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| | legendary Steve Jobs kicked off his
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| trade show arena.
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| | company's Macworld Conference and Expo
|
| A case in point --at the CES show in Las
| |
| | 2007 with not only a rousing keynote
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| Vegas in January, according to
| |
| | address from San Francisco's Moscone
|
| Forbes.com, Research in Motion had very
| |
| | West, but he also has his self-promoting
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| little presence in Vegas, despite the
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| | keynote speech on Apple's website for
|
| fact that it seemed as if every one of
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| | anyone to hear at any time. It is video
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| the 140,000 people at the trade show had
| |
| | on demand, and everyone can hear the Pied
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| one of its products. By not exhibiting
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| | Piper talk about his company's extremely
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| with a trade show booth, RIM made it
| |
| | successful products and Apple's
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| difficult to believe its recent
| |
| | creativity 24/7. Jobs magically and
|
| insistence that it was going after the
| |
| | romantically talks about the latest
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| consumer market with its BlackBerry
| |
| | developments and hottest products in the
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| Pearl.
| |
| | Mac industry.
|
| Instead, it appeared that RIM had given
| |
| | It helps if you are a master of
|
| up on the race to get smart phones into
| |
| | marketing. There is no shame in
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| the hands of ordinary consumers. The
| |
| | self-promoting your company and your new
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| message that RIM had the premiere
| |
| | products. With little modesty, one week
|
| business phone, however, could have been
| |
| | before Macworld, Apple changed the front
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| reinforced to their core customers at
| |
| | of its company website to an eye-catching
|
| their trade show display. But, since
| |
| | Apple logo with the promise: "The first
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| there was no RIM trade show exhibit, the
| |
| | 30 years was just the beginning. Welcome
|
| message went unheard.
| |
| | to 2007."
|
| The next lesson is to just do something!
| |
| | Remember, in order to have a successful
|
| Or as Nike is famous for its slogan --
| |
| | trade show experience, follow the lessons
|
| Just do it.
| |
| | of trade show marksmanship. They are:
|
| What Kodak did at the CES trade show was
| |
| | be seen, be active, and be heard. These
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| to exhibit a soon- to- be released
| |
| | lessons apply wherever you have a trade
|
| solution to digital photos that are most
| |
| | show exhibit-whether it is at the
|
| likely just collecting dust on your PC's
| |
| | McCormick Convention Center in Chicago,
|
| hard drive. Their answer is to have the
| |
| | the Kaiser Convention Center in Oakland,
|
| EasyShare Digital Picture Frames play a
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| | the Moscone Center in San Francisco, the
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| slideshow of favorite photos and video
| |
| | Santa Clara Convention Center or the San
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| clips. Music can be incorporated into the
| |
| | Jose McEnery Convention Center.
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| slideshow. Models were shown in 8" and
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| |
|
