| Most people are familiar with the old
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| | emotional independence. Now there's
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| saying, "Easy come. Easy go." In the
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| | something all sales professionals can use
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| sales world we often observe that sales
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| | -- emotional independence.
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| people who experience success quickly
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| | In the sales business, it's easy to see
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| falsely assume that the sales profession
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| | our prospects and even our loved ones as
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| is going to be easy. After a month or
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| | the critics that hold our fortune in
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| two, however, those fortunate few often
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| | their hands. If our prospects tell us,
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| reach a different conclusion. Without
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| | "No," or if our loved ones tell us, "You
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| much sweat equity invested, they head off
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| | will never be a successful entrepreneur,"
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| and look for the next rainbow. If only we
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| | we think the die is cast. Time to let the
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| could teach a new saying, "Easy come.
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| | 19th century composer, Giuseppe Verdi,
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| Forget That." We may not have that
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| | teach you one of the great secrets of
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| saying, but we can look at a 19th Century
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| | successful entrepreneurs... buck up, spit
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| opera composer who expressed it and set
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| | in the eyes of your critics (figuratively
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| the example we may well want to copy.
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| | speaking, please!), and decide once and
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| After experiencing a degree of success
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| | for all that the only opinion that
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| with his very first opera, a young and
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| | matters is your own.
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| unknown composer, Giuseppe Verdi, hit the
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| | Verdi cared little about what the critics
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| big leagues by receiving a contract to
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| | said and he learned to face failure and
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| compose two more operas for the most
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| | success with equanimity. One of his
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| famous opera house in Italy. Talk about a
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| | famous letters in its entirety simply
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| winning sales presentation! One could
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| | said, "La Traviatta last night... a
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| certainly say that his success came quite
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| | fiasco. Was it my fault or the singers?
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| easily.
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| | Only time will tell." Just in case you
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| Verdi's next opera was to be an Opera
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| | didn't know, time told all right. Verdi
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| buffa, a form of comedic opera, but the
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| | is considered by many to be the greatest
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| life events that preceded the opening
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| | of all the Italian opera composers.
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| night of that opera were anything but
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| | Regardless of whether or not your sales
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| comical. In August 1838 Verdi's 16-month
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| | business has come easy for you, decide
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| old daughter died suddenly. Just 14
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| | right now to face failure and success
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| months later, his 18-month old son died
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| | with equanimity, that is, with poise,
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| of bronchial pneumonia. Only eight months
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| | with imperturbability, with (dare I say
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| after the death of his son, Verdi's wife
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| | it?) confidence. Let failure be your
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| died after an illness of just five days.
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| | instructor. Be willing to learn what you
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| Within 22 months, Verdi's entire family
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| | need to learn from each failure and then
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| was wiped out. Imagine trying to write a
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| | take three more giant steps forward.
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| comedy while the family members around
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| | It's not the approval of the critics that
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| you are dying one after another.
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| | you need to succeed -- it's the approval
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| Not surprisingly, Verdi's second opera
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| | of one infinitely more precious. It's the
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| was a complete flop. Easy come, easy go?
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| | approval of someone who's been with you
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| Not on your life. Verdi's first success
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| | for every moment of every day of your
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| might have come easy, but the bad reviews
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| | entire life. End each day by giving
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| he received from his second opera hardly
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| | yourself the critique you long for. It
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| sent him away crying. Instead he dug in
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| | goes something like this, "You did the
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| his heels and decided never to pine for
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| | best job you knew how to do today. Well
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| the approval of his critics. From that
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| | done!
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| disaster he developed an intense
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