| So everybody's bloggin', but what makes one web | | | | your readers are more likely to jump into the |
| marketer's blog a hotbed of marketer activity and | | | | conversation with posted comments. The more |
| massive sale converter... while another blog just sits | | | | activity on your blog, the more people are "following |
| there collecting hits but getting no real business? Check | | | | along" as the plot develops, and the more repeat |
| the Five Bloggin' Bloopers that will kill your credibility and | | | | visitors you'll get. If everyone's flocking to your blog, |
| drive business right into the other guy's lap... then avoid | | | | that means better page rank for you. So please do |
| them like the plague!Blog Blooper 1. Not branding | | | | "spice it up!"Blog Blooper 5. All "pickup articles," no |
| yourself.How will people who land on your blog via the | | | | personality.Hey, now there's a great way to develop |
| links and search engine results know who you are | | | | your web style - only post other people's tips, stories |
| unless you tell them? Try to close every blog entry | | | | and advice. Nothing like drawing a crowd and then |
| you write with a signoff or call-to-action. Example: | | | | sending them away to other folks' website because |
| "Need a copywriter? Email " This way, no matter what | | | | you never took the time to reveal your opinions, |
| your fans are reading, they'll be reminded of you, your | | | | advice, or even your line of business for that matter! |
| website and what you can offer them.Blog Blooper 2. | | | | Sure, search engines feed on article content, but you |
| Sharing too much personal information.If you're blogging | | | | MUST develop your blog persona or you will NEVER |
| for business, stick to business. Sure, it's okay to reveal | | | | get business!Okay, now that we've laid down the |
| a few amusing details now and then... but if you gab | | | | blogging laws, it's time for you to hit the blogosphere |
| too much on your blog, all you'll succeed in doing is | | | | and make a name for yourself. Start from scratch and |
| attract other gabbers. Remember your purpose in all | | | | have fun with it. I know you can blog like a web |
| this, and keep your topics closely geared fulfilling the | | | | marketing pro.Copyright 2005 Dina Giolitto. All rights |
| business needs of your target audience.Blog Blooper 3. | | | | reserved.Are YOU Content With Your Content? Get |
| Too many links to competitor sites. Your fans will love | | | | Top Secret Marketing Tips from the Web's Biggest |
| you for sharing resources, and if you link to "friendly | | | | Gurus and Expert Authors on The First Annual Web |
| neighborhood service providers like yourself", this will | | | | Content Awareness Day on FEBRUARY 9, |
| endear those marketers to you and your blog and | | | | 2006.Liked this article? Have more of the same |
| prompt reciprocal links back. However, be sure to | | | | emailed to your inbox each month. Sign up for the |
| choose your outbound links wisely. Select | | | | Copywriting and Marketing Ezine from Dina at and |
| complimentary service providers... not ones who offer | | | | learn to write search engine friendly web copy and |
| exactly what you do!Blog Blooper 4. Not enough | | | | market your web based business for free. |
| "spice." Post an intriguing or controversial viewpoint, and | | | | |