| So everybody's bloggin', but what makes one | | | | enough "spice." Post an intriguing or |
| web marketer's blog a hotbed of marketer | | | | controversial viewpoint, and your readers are |
| activity and massive sale converter... while | | | | more likely to jump into the conversation |
| another blog just sits there collecting hits | | | | with posted comments. The more activity on |
| but getting no real business? Check the Five | | | | your blog, the more people are "following |
| Bloggin' Bloopers that will kill your | | | | along" as the plot develops, and the more |
| credibility and drive business right into the | | | | repeat visitors you'll get. If everyone's |
| other guy's lap... then avoid them like the | | | | flocking to your blog, that means better page |
| plague!Blog Blooper 1. Not branding | | | | rank for you. So please do "spice it up!"Blog |
| yourself.How will people who land on your | | | | Blooper 5. All "pickup articles," no |
| blog via the links and search engine results | | | | personality.Hey, now there's a great way to |
| know who you are unless you tell them? Try to | | | | develop your web style - only post other |
| close every blog entry you write with a | | | | people's tips, stories and advice. Nothing |
| signoff or call-to-action. Example: "Need a | | | | like drawing a crowd and then sending them |
| copywriter? Email " This way, no matter what | | | | away to other folks' website because you |
| your fans are reading, they'll be reminded of | | | | never took the time to reveal your opinions, |
| you, your website and what you can offer | | | | advice, or even your line of business for |
| them.Blog Blooper 2. Sharing too much | | | | that matter! Sure, search engines feed on |
| personal information.If you're blogging for | | | | article content, but you MUST develop your |
| business, stick to business. Sure, it's okay | | | | blog persona or you will NEVER get |
| to reveal a few amusing details now and | | | | business!Okay, now that we've laid down the |
| then... but if you gab too much on your blog, | | | | blogging laws, it's time for you to hit the |
| all you'll succeed in doing is attract other | | | | blogosphere and make a name for yourself. |
| gabbers. Remember your purpose in all this, | | | | Start from scratch and have fun with it. I |
| and keep your topics closely geared | | | | know you can blog like a web marketing |
| fulfilling the business needs of your target | | | | pro.Copyright 2005 Dina Giolitto. All rights |
| audience.Blog Blooper 3. Too many links to | | | | reserved.Are YOU Content With Your Content? |
| competitor sites. Your fans will love you for | | | | Get Top Secret Marketing Tips from the Web's |
| sharing resources, and if you link to | | | | Biggest Gurus and Expert Authors on The First |
| "friendly neighborhood service providers like | | | | Annual Web Content Awareness Day on FEBRUARY |
| yourself", this will endear those marketers | | | | 9, 2006.Liked this article? Have more of the |
| to you and your blog and prompt reciprocal | | | | same emailed to your inbox each month. Sign |
| links back. However, be sure to choose your | | | | up for the Copywriting and Marketing Ezine |
| outbound links wisely. Select complimentary | | | | from Dina at and learn to write search engine |
| service providers... not ones who offer | | | | friendly web copy and market your web based |
| exactly what you do!Blog Blooper 4. Not | | | | business for free. |