What’S Your Reason For A Mission Statement And Vision Statement?

Martha Graham, dancer, choreographer, and foremostvision of a desired future.  By working with their
American pioneer of modern dance once wrote,mission and vision statements they were able to
“Some men have thousands of reasons why theydevelop goals which they wrote down.
cannot do what they want to, when all they need isThe writing, repetitive reading and focus on your
one reason why they can.” We have all at onemission statement and vision statement will help you
time or another lost the focus of our intention for ourdetermine more clearly your HOW – how will you
life, our work, our goals. Time goes by and some of usaccomplish your true purpose and your desired
are reminded that we did have dreams, we did havefuture?  Once you have your key statements
the time to achieve our desired future. But wedefined, break down each statement into its various
didn’t. Given time we will remember a host ofsentences and phrases. Look at each sentence and
plausible reasons for having missed “the mark.”phrase to help you think of strategic activities that you
Not so, for others it seems. They saw their missioncan implement and if achieved, would advance you to
and their vision of the future and kept to their desiredsome goal that would tell you that you have achieved
path. Sometimes that path took what would appear asthat particular part of your purpose or desired future. 
a step, or even two, backwards –a tactical shift inRepetitive thinking and focus on your mission
their career that ultimately provided confidence forstatement and vision statement will allow the “how
other successes.  What kept them on focus was ato do it” to become more open to you and the
mission statement that clearly stated their reason formore you do it, the more strategic ideas and actions
existence – their true purpose in life.  What keptwill flow to you.
them going and energized each and every day was a