| The Metropolitan Opera and network marketing might | | | | How does this translate to network marketing? It has |
| seem like starkly different enterprises. And of course, | | | | to do with the value you place on how your business |
| in many ways, they are. But the thing that they have in | | | | is presented to the world. Now, bear in mind, we are |
| common - or should have in common - is the attention | | | | not talking about throwing huge amounts of money at |
| they pay to what the theatre world calls production | | | | a web site, or marketing materials, though certainly, |
| values. | | | | some resources devoted to those products will be |
| When you go to the opera, you are going to be | | | | important. What we are talking about is understanding |
| transported to a different world, to be told a story, and | | | | how visual communications work, and how they work |
| to be taken places unfamiliar, so that you can | | | | to either establish or undermine the credibility of your |
| understand your own world better. In order to | | | | enterprise. |
| accomplish this, great attention is paid to the visual | | | | Sloppy copy, wild colors, big splashy text and |
| aspect of the performance. The costumes are | | | | graphics...all these things might seem to help garner |
| meticulously designed, the stage is artfully built, the | | | | attention; but do they garner the right kind of attention. |
| props are believable. Everything that you see on the | | | | The basic guideline here is to think about how you like |
| stage, is in fact, supposed to conspire to help you | | | | to be communicated to, what websites you think are |
| leave your familiar world for a couple of hours. This is | | | | compelling, and credible. Emulate those, and leave the |
| what the opera does really well. | | | | low production values to other guys. |