How Much Should I Pay For Headshots?

Headshots are extremely important to actors. Theywas like and how much did it cost.
are the "business cards" that actors use to obtainComparing notes with other actors is not as effective
representation from agencies and to obtainas receiving advice from talent agents because talent
consideration for acting work. Therefore, actors needagents understand the goals and career paths of an
to make sure they get good headshots, and be willingactor better than the actor's peers. They also
to pay adequate money for them. Different types ofunderstand the local market needs better than the
headshots may cost more or less, and headshotaverage actor does. However, if one doesn't yet have
prices will vary based on location.an agent, one's peers can be a great source of
Typical Costsinformation.
In most cases, headshots will cost anywhere fromHeadshot Scams
$300-$600, at the time of this writing. This is a generalEven though actors should be willing to pay adequate
range. The costs of these photographs may be lessmoney for their headshots, it doesn't mean that they
expensive if an actor lives in a rural area or a smallshould pay an arm and a leg. There are many scams
market. These costs may be more expensive if anthat take advantage of actors seeking headshots, by
actor lives in a larger, more competitive market, suchcharging extraordinary amounts of money, sometimes
as Los Angeles. That's because the amount of actorsas much as $1500 to $2000. Therefore, actors should
willing to pay more for quality headshots is greater in aseek guidance from their talent agency.
larger market. Also, the cost of living in the L.A. marketUnfortunately, some talent agencies are also scams.
is much greater than that of a smaller market.They pretend to be a legitimate agency, eager to send
Getting Good Advicean actor out on acting jobs. However, they require the
When it comes to headshots, the most important thingactor to get their photos taken only by the agency
an actor can do is to receive good advice. The bestitself or by a company that is tied to the agency. In this
source of advice is from the actor's talent agent.case, the agency is not an agency at all. It is a
Agents are a great source of advice because theyphotography company posing as an agency. They
have a great understanding of their particular market.pretend to be interested in sending actors out on
Agents understand what types of headshots will bringacting jobs so they can make a commission on their
employment opportunities for their clients. Theywork, but their real money is made by selling photos to
understand how much headshots in their local areaactors.
usually cost. And they know which photographers tendThat's why, in addition to seeking advice from talent
to do the best work.agencies, actors should also ask other actors about
If you don't have an agent who can guide you throughtheir experiences. Other local actors can shed insight
the process, actors should turn to other actors to helpinto which companies are scams, which ones charge
fill that void. Actors should ask other actors wherethe most, and which companies have great reputations
they got their headshots done, what the experiencefor providing quality, affordable work.