| Many of my coaching clients are coaches themselves, | | | | buy your products immediately. You need means to |
| and quite a few of them have asked me how to | | | | keep in touch with people who come to your web site, |
| promote their coaching business online. Here is some | | | | but are not ready to hire you or purchase your |
| of the information I have shared with them. Use these | | | | products. |
| tips and ideas to promote your own coaching practice | | | | A newsletter is a great tool to keep in touch with your |
| online, get more clients and make more money: | | | | web site visitors, share information with them and |
| - Have a Professional Web Site. In order to attract | | | | educate them about your products and services. |
| online clients, you need to present a very professional | | | | Make sure that you have a newsletter subscribe form |
| image online. People who find your web site will equate | | | | on every page of your web site, and that you offer a |
| the professional look and feel of the web site to your | | | | compelling reason for your web site visitors to |
| own professionalism, since the web site is the only | | | | subscribe to it. |
| piece of information they have to evaluate your | | | | - Optimize Your Web Site for Search Engines. Search |
| business. | | | | engine optimization is the process of modifying web |
| The web site should have professional look and feel | | | | page content and meta-information to improve the |
| and have information about your business, as well as | | | | search engine ranking of the page. Successful search |
| your products and services. There should be a way | | | | engine optimization will greatly increase the number of |
| for customers to contact you, as well as subscribe to | | | | visitors that come to your web site since over 70% of |
| your newsletter. | | | | people who are looking for products and services use |
| - Explain What You Do on Your Web Site. Not | | | | search engines to locate them. |
| everyone knows what a coach is, so in addition to | | | | - Publish Your Articles Online. Publishing articles is a |
| calling yourself a coach, make sure you explain what a | | | | great way to show off your coaching expertise, as |
| coach does. For example, if you are a dating coach, | | | | well to drive traffic to your web site. When you write |
| explain that you help men and women find that one | | | | and publish your articles, other web site owners pick |
| perfect person. | | | | them up and publish them on their web sites, while |
| If you are a career coach, tell your web site visitors | | | | giving you a link back to your web site. |
| that you help them figure out the perfect career, and | | | | Use the five techniques we outline above to drive |
| then you help them find a job that reflects their career | | | | targeted clients to your coaching practice. Effective |
| choice. And if you are a business coach, tell them how | | | | promotion of your coaching practice online will make a |
| you can help their business succeed. | | | | difference between your coaching web site sitting idly |
| - Publish a Newsletter. Not everyone who comes to | | | | and a coaching web site that drives leads and clients |
| your web site will immediately become a coaching | | | | for your business every single day. |
| client. Not everyone who comes to your web site will | | | | |