| The outfit you decide to wear on your first day at | | | | • Brand Mark Logo Type - In a brand mark |
| office tells your colleagues a lot about you. It is their | | | | logo type, a simple graphic image is used to represent |
| way of forming a first impression about you. It | | | | the services or business services offered by the |
| represents you. Likewise, corporate identity logos | | | | organization. For example Apple, Nike etc. The |
| speak volumes about your company. The identity of | | | | advantage of having such corporate identity logos is |
| your companies brand is defined by its logo and it's as | | | | that they are instantaneously recognizable. |
| important as creating a good first impression on your | | | | • Symbolic Logos - Symbolic or icon based |
| first day at office. | | | | logos are more popularly known as combination logos. |
| Let's take an in-depth look at the types of corporate | | | | They combine both font-based & brand mark |
| logos design that you can have for your organization. | | | | logos types and hence are most effective and also |
| • Font/Text/Word mark based Logo Type - | | | | less marketing is required to promote the brand, the |
| Font based logos are used to represent the aura of | | | | fact which makes it the most cost-effective corporate |
| the company. Examples of such corporate logos | | | | logos design. These logo types are sometimes also |
| design are IBM, FedEx, Microsoft, etc. These are the | | | | referred to as abstract logos. |
| simplest form of logo types. Such design of logos must | | | | The best logo designers are the ones who, with the |
| be chosen only when your companies name is distinct | | | | power of their imagination, can generate the herculean |
| and where the representation of the words would | | | | image of a startup or a company. These designers |
| eventually become the symbol of the company. Some | | | | have the ability to distinguish and determine the |
| of the best logo designers are often involved in | | | | graphical components which would ultimately maintain |
| designing ext based logos as it's little tricky to get rid of | | | | a distinct corporate culture for a company & raise |
| all the chaos that a graphic filled logo creates. | | | | its public profile. |