| College Tonight Taps JuiceCaster to Strengthen Online | | | | chairman and co-founder of Juice Wireless. "With |
| Community | | | | JuiceCaster, College Tonight users can share |
| College Students Can Share Experiences | | | | everything that happens instantaneously, the moment it |
| Instantaneously Using Innovative Mobile Social | | | | happens with friends and family." |
| Networking Service | | | | In addition to MediaBox and its core multimedia mobile |
| LOS ANGELES, Oct. 24, 2006 (PRIMEZONE) -- Juice | | | | blogging capabilities, JuiceCaster offers powerful |
| Wireless, creators of JuiceCaster(tm) -- the | | | | community and networking features. For example, |
| groundbreaking mobile content-sharing community -- | | | | users can create a self-organizing community for any |
| today announced that College Tonight(tm), a social | | | | topic or subject. Additionally, JuiceCaster facilitates |
| networking site dedicated to college students and | | | | user-to-user and user-to-group text messages from |
| campus nightlife, will be providing the JuiceCaster | | | | their phone or right from the College Tonight website. |
| service to its members to enrich their college | | | | JuiceCaster also provides user-defined mobile alerts |
| experience. | | | | when new JuiceCasts of interest are created and |
| College Tonight is a social networking mainstay that | | | | when users of interest are online. |
| offers a resource for students and alumni who wish to | | | | "The JuiceCaster MediaBox feature is a perfect fit for |
| take advantage of the many social events that | | | | our site, as we are dedicated to offering information |
| happen on and around college campuses. By taking its | | | | about nightlife for college students," said Zach Suchin, |
| communities mobile with its agreement with Juice | | | | president and CEO of College Tonight. "There's no |
| Wireless, College Tonight empowers student members | | | | better way to share with friends or family members |
| at more than 190 colleges and universities throughout | | | | what they are experiencing than through photos and |
| the United States with user-friendly networking and | | | | videos taken of the moment, in the moment. Seeing |
| mobile content-sharing tools. | | | | these images of parties and events is a powerful tool |
| JuiceCaster was the first application to enable users to | | | | for relaying and sharing experiences with friends and |
| capture picture and video content on mobile phones | | | | encouraging them in turn to take their own photos and |
| and then easily share this content with other | | | | videos." |
| JuiceCaster users on their computers or mobile | | | | About Juice Wireless |
| phones. Specifically, a viewer can search for and | | | | Juice Wireless, Inc. is an award-winning creator of |
| stream fresh, user-generated videos and pictures | | | | innovative, consumer-friendly and powerful applications |
| directly to a mobile phone. | | | | accessible by consumers on virtually all digital devices, |
| With its new MediaBox feature, JuiceCaster connects | | | | from PCs to mobile phones to iPods(tm) and more. |
| the user's mobile phone with their entire online life. | | | | Juice Wireless' flagship service is JuiceCaster ( the |
| College Tonight members will be able to easily capture | | | | world's first Personal Broadcast Network(tm). |
| interesting pictures and videos on their cell phone and | | | | In November 2005, Juice Wireless was awarded the |
| with one click, post to the JuiceCaster MediaBox on | | | | "Best Use of Mobile Marketing in North America" by |
| the College Tonight page. Connecting members' | | | | the Mobile Marketing Association (MMA) for its |
| phones to their online life to learn about events, and | | | | innovative EpiToGo mobile recipe and shopping |
| organize their personal school and social life is a vital, | | | | application. Juice Wireless has executed highly |
| organic, and deeply enriching experience for college | | | | successful mobile phone-based marketing programs |
| students. | | | | for customers including AOL, Conde Nast, Teen |
| "Partnering with College Tonight made perfect sense, | | | | Vogue Magazine, Glamour Magazine, Allure Magazine, |
| as college students use their mobile phones continually | | | | The Gillette Company, Sony Connect, Transworld |
| throughout the day and night," said Nick Desai, | | | | Entertainment (FYE.com) and others. |