| iv> | | | | who are reluctant to fumble around with coupons will |
| Everyone has heard of coupons. Right? They come in | | | | be more prone to using them with the clean, fast |
| the newspaper, in mail, on a box from a product, etc. | | | | coupon retrieval process. For those who have been |
| They offer a percentage off your purchase of the | | | | embarrassed to present coupons at restaurants, this |
| product. Brent Dusing the CEO & co-founder from | | | | new technology will allow for a more subtle transaction |
| Cellfire has brought the concept of paper coupons to | | | | to take place. The guy out on a first date may actually |
| the cellphone. How? Because, Cellfire has Mobile | | | | look rather tech-savvy using his mobile phone coupon |
| Coupons. Everyone has heard of coupons. Right? | | | | instead of like an overly frugal tightwad. |
| They come in the newspaper, in mail, on a box from a | | | | Will It Replace Paper Coupons?That's debatable. |
| product, etc. They offer a percentage off your | | | | Cutting back on wasting money making and distributing |
| purchase of the product. Brent Dusing the CEO & | | | | paper coupons will certainly be something merchants |
| co-founder from Cellfire has brought the concept of | | | | will investigate. Such a small percentage of paper |
| paper coupons to the cellphone. How? Because, | | | | coupons actually get redeemed and the cost of |
| Cellfire has Mobile Coupons. | | | | handling the coupons has to factored into the equation. |
| Mobile coupons is a new technology created by Brent | | | | The theory of 'out of sight - out of mind' may come |
| and the team at Cellfire, which allows cell phone users | | | | into play. Even if a coupon isn't used, seeing it in the |
| to access coupons via their phone. Cellfire is available | | | | paper, on the back of a grocery receipt and inside a |
| for all consumers, and is available nationally. | | | | package reminds the consumer that the product |
| Consumers now have the option to download free | | | | exists. Storing it inside a cell phone may not offer the |
| software offered by Cellfire, which allows users to | | | | same product awareness to the consumer. |
| receive mobile coupons from local and national retailers | | | | Certain retail segments will find their target customer |
| directly to their cell phones. Companies such as TGI | | | | by using the mobile coupons. Trendy fashion outlets, |
| Friday's, 1-800-Flowers, Hollywood Video and other | | | | music retailers, popular national restaurants will be able |
| retail chains are signed on and Cellfire promises many | | | | to target their customer with ease. |
| more companies are on the way with deals not | | | | There is also a large group who will be left out of the |
| offered elsewhere. | | | | mobile coupon loop. People who use their mobile |
| The process to get is very simple. Cellfire has | | | | phones selectively and own one primarily for |
| step-by-step instructions with screenshots, on how to | | | | emergencies will not be prone to use mobile coupons. |
| download the application, which is the same process | | | | There are also those who actually elect not to own a |
| one uses when downloading games or ringtones. | | | | cell phone and many who cannot afford the extra |
| The coupons you receive are based on your ZIP code | | | | expense. Retailers, such as the grocery stores, |
| and are stored in your handset, making it unnecessary | | | | department stores and family-geared restaurants will |
| for you to get on the Internet to obtain them. You then | | | | not want to lose this group's business. |
| scroll to the coupon you want to use, press "Use | | | | Hopefully mobile coupons will move into our society like |
| Now" and show the coupon to the cashier. That's it. | | | | Internet coupons by adding more choices to |
| You can get this service by going to Cellfire or text to | | | | consumers without limiting what is now available to all |
| 22888 on your phone. | | | | consumers. That is what paper coupons offer; |
| Can this be the future of coupons? Mobile coupons will | | | | everyone can use them. |
| definitely add a new leg to the coupon world. People | | | | |