| The academic world is catching up with consumers' | | | | immediate and free access of all published full-text |
| trend worldwide of using mobile phones for viewing | | | | articles to interested readers around the world. |
| photos, exchanging messages, listening to music, | | | | Open access provide readers with the ability to view, |
| navigating maps, and reading articles. | | | | save, print, copy, distribute, transmit, and adapt any |
| IBIMA Publishing is one academic company that is on | | | | published article without fee-based subscriptions. |
| the forefront of providing academic research articles | | | | Open access publishing (OAP) can provide many |
| on mobile devices format. The company started | | | | benefits to participating authors. It helps in maximizing |
| on February 1, 2010 adding mobile phone format to its | | | | the dissemination and impact of research by making it |
| list of many possible formats a reader can view an | | | | available to all readers worldwide. Further, OAP |
| article. | | | | increases the chance of more citations of the |
| "Mobile devices are becoming more and more | | | | published work, which in turn can be translated into |
| convenient to read articles on the go" said Khalid | | | | more recognition of research. More importantly, OAP |
| Soliman, IBIMA Publishing President and CEO. "New | | | | promotes and encourages cumulative research and |
| browsers like Opera mini make surfing the Internet and | | | | knowledge building worldwide by providing easy, |
| downloading articles a breeze. Following this trend, | | | | enhanced, and accelerated access to research. |
| IBIMA Publishing has decided to provide its readers | | | | OAP approach recovers publication costs through |
| with this convenient mode in its efforts to increase the | | | | authors' institutions and/or available research funds. |
| channels of disseminating research worldwide." | | | | On the other hand, traditional publishing approach |
| IBIMA Publishing, USA is an open access academic | | | | recovers costs through subscriptions from institutions |
| publisher of 25+ journals. Readers can access and | | | | and libraries and makes published work available only |
| download its full-text articles free of charge and no | | | | to subscribers. Other than that, the OAP approach |
| subscription requirements. | | | | follows the same peer-review process to ensure |
| Open access journals are those that provide | | | | academic excellence. |