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A Culture of Benidorm

Mention Benidorm and with it, by ripped from critical areas. Over the
implication, the concepts of package years the pay had been good, the pressure
tourism, hotel buffets, British bars with significant and, overall, the rewards
one euro a pint lager, northern English worth the pain. But times change, lives
Working Men's Club turns imitating change, priorities change and people
something neither themselves nor their reach fifty.
audience have ever been, This was the time to do something
lobster-impersonating spit-burnt different, to trade income for quality.
sunbathers and fried English breakfasts We bought a house in La Nucia, just five
with the bacon already coated in tomato kilometres from Benidorm's beaches, the
sauce, and I would bet that very few town's skyscraper hotels visible from our
punters would auto-associate the phrase front balcony. Our aim was to establish
"cultural experience". More likely, our own niche business renting the two
perhaps, might be the image of bedroom garden apartment while we lived a
over-revelled revellers spewing out from modest if sometimes indulgent life on the
the industrial-sized, garish and scruffy first floor. We have now been doing this
discos along the strip at nine in the for more than four years, have an
morning, seated wavering by the roadside established clientele and basically have
amidst the split, cracked and squashed achieved what we wanted to achieve. We
plastic waste which these no doubt will not get rich from the trade. That
environmentally aware individuals seem to was never our goal. From the start we
generate by the ton. wanted to offer simple, clean, affordable
Benidorm, certainly, is not Spain. Like accommodation at a reasonable price,
many other popular mass tourism resorts modelling our pitch on the kind of place
around the world, it has an identity middle class backpackers like ourselves
which is quite apart from its host would find both satisfying and a little
country or hinterland. Benidorm is not surprising at the price. And it has
Spain in the same way, perhaps, that Kuta worked well. What we had not bargained
is not Bali, Nice not France, nor for was the "culture".
Acapulco Mexico. On the same scale, For some sixteen of our thirty or so
Blackpool is Britain! In effect these post-graduation years we had lived in
places are melting pots of imported London. We were vultures of the cultural
identity, usually with a strong flavour type whenever energy levels ran to it. We
of the largest group of visitors. In the were friends of the English National
case of Benidorm, of course, it's the Opera during its 'power house' years. I
Brits. A fortnight in Benidorm can offer was a teacher and, during school
about as much exposure to Spanish culture holidays, used to walk from Balham to
as the experience of September lights in central London for the lunchtime
Blackpool informed the visitor of the concerts, St James's in Piccadilly being
Lancashire cotton industry. (The past my favourite venue. Then we moved to
tense is highly relevant here.) Equally, Brunei and then to the United Arab
Benidorm juxtaposed with the word Emirates. In Brunei we were members of
"culture" might vie for a definition of the Music Society and helped to organise
"oxymoron", alongside German with humour, concerts. In Abu Dhabi, cultural events
Ireland with culinary and British with were very much in the purview of the
honest. (I may borrow here and there from diplomatic and private sector people, and
our working Men's Club humour tradition, there was and remains a vibrant cultural
but perhaps employing a consistently life in the city which, after all, is the
different skin colour!) nation's capital. So we were able to
Benidorm is known for its seven attend good quality cultural events,
kilometres of perfectly kept, clean comprising mainly music, theatre and
beaches, its year round tourism, its visual arts, in both places. And then we
millions of visitors. It has fine places came to Spain.
to eat in its old town and environs. It Our initial visit had suggested that
has nightlife, theme parks and five star there was more going on in this sphere
golf resorts. It is surrounded by than a browse through the package tour
mountains, has an island nature reserve. brochures might suggest. But if I was to
And in a European sense, the area as a relate that in the last eight months we
whole is truly cosmopolitan and have been to four operas, four full
increasingly sophisticated. orchestral concerts, ten chamber music
So when my wife and I came here about recitals, five local festivities, an
five years ago to claim a November base international film festival, uncountable
while we examined the possibility of a art exhibitions and goodness knows what
life-changing shift from work-a-day else - and furthermore if I were to
pressures, our prime goal was to qualify this by saying that not once did
investigate whether, near this tourism we have to travel more than ten
megalith, there might be space for a kilometres from home, would you associate
small rental business, aimed at those who this with Benidorm and the Costa Blanca?
might crave proximity to the iniquitous And, if you are mildly surprised by what
den whilst also wanting to retain a I have just claimed, it would probably
suburban distance from the rasping further surprise you to learn that in
motorbikes, the hen and stag parties, the addition to this, Benidorm itself is
beachfront Harley Davidson pubs, the building a new cultural centre, that ten
plastic glass discos and even the line kilometres down the road the new
dancing. Well we found our place and took Villajoyosa Cultural Centre is about to
the plunge. What we had not bargained for open and that this year La Nucia, our
was "the culture". home town, itself opened a 600-seat
In that first month, as late-booking concert hall and a 3000-seat outside
package tourists ourselves, we were auditorium.
making our first visit to mainland Spain Perhaps I need to re-state how local is
for 24 years and we were pleased to find my claim. About thirty kilometres down
an odd festivity or two. Having lived the road from Benidorm is Alicante, a
here for a few years we now know, of regional centre with a nineteenth century
course, that it's actually quite hard to theatre presenting a full programme of
avoid them! The Benidorm town band - ballet, drama and opera. About a hundred
symphonic bands are the Valencian and forty kilometres north is Valencia,
tradition, we now know - did a free where the programme of the spectacular
concert in the salubrious Benidorm new Reina Sofia opera house is
Palace, a place whose usual show apes the coordinated with those of New York's Met
Folies Bergeres. The local choral society and London's Covent Garden. What I have
did the Venusburg music from Tannhauser described excludes those venues and only
alongside original compositions for the includes what can be found within ten
band and some populist offerings. We kilometres of where we live, within ten
sought and found a sub-set of the band kilometres of Benidorm, a cultural
doing a jazz and Latino evening at the paradise.
CAM Bank auditorium where, another night, You may have guessed that we are very
there was a chamber music recital. Just keen on music, my wife and I. But we are
along the road at the Cultural Centre in also keen on theatre, dance, painting and
Alfaz del Pi there was an American the arts in general. We don't tend to go
pianist who had studied in Barcelona to pop festivals, but if we did we have
playing Montsalvatge. those locally as well.
Similarly, we found a soprano giving Why not check out the listings for La
opera arias in Calpe. Nucia, Altea, Benidorm, Alfaz del Pi,
And so we bought the place and we were Villajoyosa and Finestrat? Choose your
owners of a house with two apartments, a time of year and you could attend a
beautiful Mediterranean garden, proximity superb musical event every night of your
to the tourist hub, but still very much a stay and I guarantee that the performance
part of its own town, a place with standard will be as good as anywhere. And
outstanding local services. Our aim was if you can also take in Joachim Palomares
limited, pragmatic and clear. After some and his ensemble playing their
fifty-six years of unbroken professional arrangements of Piazzolla tangos, or
employment between us, we decided that a Altea's April opera week or La Nucia's
change was potentially better than a Les Nits festival, you are in for a real
rest. We had already lived and worked in treat. And when Benidorm's new cultural
five countries and had extended centre is open, imagine glossy package
experience of several others, but we had tour brochures offering deals inclusive
also concluded that pounds of flesh weigh of stalls seats for Puccini or a
the same the world over. Though we had performance of Steve Reich's Drumming!
gained a few of these over the years, Followed, of course, by a one euro pint
having them occasionally demanded and of lager, bacon and eggs and a northern
extracted ran the risk of their being comic, perhaps.




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