| Ask most people what Aida is and they will tell you it is | | | | everything in your title that you want you could pay an |
| an opera set in Egypt. Ask a marketing person and | | | | extra 50p and add a sub title or go for one of the |
| they will tell you that it is the sales formula that all | | | | other enhancements that eBay offer. Only testing will |
| advertising must incorporate if it is to succeed.The | | | | tell you whether these are worth it for your products. |
| letters stand for: | | | | Having gained attention and got people to read your |
| A Attention | | | | listing you have to get and maintain their interest. The |
| I Interest | | | | very best way to do this is to answer the question |
| D Desire | | | | that we all have in the back of our mind when we |
| A Action | | | | read any advertising, "What's in it for me?" If you |
| It is a formula that can also help you write better ebay | | | | description starts by outlining what the item is and then |
| auction listings. | | | | details the benefits it offers you will draw the reader |
| It does not matter how well your description is written, | | | | onto the next stage which is to create the desire to |
| how good your product is or what terrific value it | | | | own the item. One of the best tools to create desire is |
| represents if no one knows about it. So how do you | | | | visualization. Phrases like "Just imagine how you will |
| grab people's attention and get them to read your | | | | feel wearing a top of the range watch" or "Just think |
| listing? | | | | as a Rolex owner you will standout from the crowd". |
| We know that the majority of potential bidders will | | | | So far you have done really well in attracting potential |
| start by going to eBay's search engine. So the | | | | bidders attention, getting their interest and arousing their |
| important thing is to get as many key words or | | | | desire but unless you can get them to take some |
| phrases that they might use into your title. If I am | | | | action it will all have been a waste of time. So how do |
| looking for a Rolex Oyster wristwatch I might type in | | | | you get them to take action? It is quite simple really |
| Rolex, Oyster or wristwatch into the search engine. If | | | | you just ask them. "If you don't want to miss this |
| you have a Rolex Oyster Wrist Watch for sale at | | | | wonderful watch bid now." |
| £25 I will not even find it if your listing title is | | | | This has been a brief introduction to the AIDA formula |
| something like "Amazing Value Top of the Range | | | | but I am sure if you keep it in mind while you are |
| Quality Watch" | | | | writing your listings you will see an increase in bidders.is |
| The secret is to think like a buyer. EBay offer you | | | | to be successful. |
| some tools to help you gain attention. If you cannot get | | | | |