| Ask most people what Aida is and they will | | | | attention. If you cannot get everything in |
| tell you it is an opera set in Egypt. Ask a | | | | your title that you want you could pay an |
| marketing person and they will tell you that | | | | extra 50p and add a sub title or go for one |
| it is the sales formula that all advertising | | | | of the other enhancements that eBay offer. |
| must incorporate if it is to succeed.The | | | | Only testing will tell you whether these are |
| letters stand for: | | | | worth it for your products. |
| | | | |
| A Attention | | | | Having gained attention and got people to |
| | | | read your listing you have to get and |
| I Interest | | | | maintain their interest. The very best way to |
| | | | do this is to answer the question that we all |
| D Desire | | | | have in the back of our mind when we read any |
| | | | advertising, "What's in it for me?" If you |
| A Action | | | | description starts by outlining what the item |
| | | | is and then details the benefits it offers |
| It is a formula that can also help you write | | | | you will draw the reader onto the next stage |
| better ebay auction listings. | | | | which is to create the desire to own the |
| | | | item. One of the best tools to create desire |
| It does not matter how well your description | | | | is visualization. Phrases like "Just imagine |
| is written, how good your product is or what | | | | how you will feel wearing a top of the range |
| terrific value it represents if no one knows | | | | watch" or "Just think as a Rolex owner you |
| about it. So how do you grab people's | | | | will standout from the crowd". |
| attention and get them to read your listing? | | | | |
| | | | So far you have done really well in |
| We know that the majority of potential | | | | attracting potential bidders attention, |
| bidders will start by going to eBay's search | | | | getting their interest and arousing their |
| engine. So the important thing is to get as | | | | desire but unless you can get them to take |
| many key words or phrases that they might use | | | | some action it will all have been a waste of |
| into your title. If I am looking for a Rolex | | | | time. So how do you get them to take action? |
| Oyster wristwatch I might type in Rolex, | | | | It is quite simple really you just ask them. |
| Oyster or wristwatch into the search engine. | | | | "If you don't want to miss this wonderful |
| If you have a Rolex Oyster Wrist Watch for | | | | watch bid now." |
| sale at £25 I will not even find it if | | | | |
| your listing title is something like "Amazing | | | | This has been a brief introduction to the |
| Value Top of the Range Quality Watch" | | | | AIDA formula but I am sure if you keep it in |
| | | | mind while you are writing your listings you |
| The secret is to think like a buyer. EBay | | | | will see an increase in bidders.is to be |
| offer you some tools to help you gain | | | | successful. |