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Secrets of BookExpo America 2006

Here's what I've discovered in perusing theJesus. Mmm....Does that ring a bell? I'm sure
coverage of this year's BookExpo America: allit's no mistake that Ms. McGowan's publishers
is NOT doom and gloom in the publishingare promoting her at the Expo at the same
industry! If anything people are just astime that The Da Vinci Code movie is out
excited about books as they ever were andthere ringing up the big box office
that means lots of opportunity for peoplebucks!This doesn't necessarily mean that
like us who are interested in putting moreMcGowan was looking to ride the coattails of
books out there in the world. But successDa Vinci when she wrote her book, but when
doesn't happen by accident. There are stillmarketing time comes around and you can
obstacles to overcome and the more you knowconnect your book to a previous success and
about the publishing process, the easier yourhop on that bandwagon as she's doing, by all
journey will be. So let me share with you ameans, get on board!Not All Stars Get All the
few of the tips I gleaned from this year'sAttention.I thought it was interesting that,
Expo that can inform--and hopefullyas the Times reports, less than half the
inspire--your process.Making the Leap fromseats (in a 400-seat conference room) were
the Unknown is Still PossibleThe New Yorkfilled for author Mitch Albom's presentation
Times highlighted the story of authorat the Expo. Here's someone with a proven
Kathleen McGowan and how she was present attrack record: Tuesdays With Morrie and The
both last year's and this year's BookExpo.Five People You Meet in Heaven, so it's not
Last year, though, Ms. McGowan and heras though he's someone whose selling power
husband had gone into debt to travel to thehas dried up. I'm wondering if the book reps
Expo and struggled to get anyone to payat the Expo are more focused on finding the
attention to her self-published novel, Thenext hot thing instead of spending time with
Expected One. The whole experience broughtthe tried and true, which they're going to
her to tears. "I was, like, is there anystock anyway. If that's the case then...It's
point for us to be here?" she told theWorth Your While to Attend--If You're Clear
Times.Apparently there was because monthsAbout What You Want!If the reps are looking
later Ms. McGowan managed to sell her book tofor the totally new, you could be the writer
Touchstone Fireside, an imprint of Simon &they're looking for. So consider making the
Schuster, for a reported seven-figureinvestment for next year, BUT only if you
advance! This year she is being toasted athave thoroughly prepared your material and
numerous parties and people are lining up forknow what you want to get out of the event
her to sign her book. She's a great exampleand who you want to meet. I'd say going to
because she perservered when she could havesuch a big convention would justify also
easily given up in frustration. It's alsospending the money to get the help you need
good to know that those rags to richesto complete your book or whip it into shape.
stories can still happen. One note, though:You want to make your first impression the
Ms. McGowan's book was not necessarily soldbest. I'm sure the McGowan's didn't make the
on its own merits alone. The author eitherdecision lightly to attend last year at such
knew or soon learned that...It Helps to Begreat expense. It looks like she brought her
Tied in to a Big TrendMs. McGowan's book, TheA-material and her A-game. I'd say her return
Expected One, is described as a thrilleron investment has been excellent!
about a descendant of Mary Magdalene and



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