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It's All in the Orchestration

Surveys have shown that speaking before behold, the audio technician was
an audience is one of the most common supplying the special effects. I later
fears among people from all walks of learned that Robbins brings his own
life. In talking to many individuals sound man with him to all speaking gigs -
over the years who harbor this fear, which is about as far from winging it as
I've often heard them say, "I'm just not one can get. Again, no mystery why he's
a good speaker." Those words imply that a world-class speaker: incredibly
they believe the ability to speak in detailed orchestration.By contrast, I
front of an audience is determined at recall a famous NFL quarterback telling
birth.As with just about any skill, to a me years ago, when he was in the
great extent that's true. Natural national spotlight, that he did quite a
ability is always helpful. But natural bit of public speaking in the off
ability is not what carries the day.One season. I asked him how much time he
of the best speakers I've heard in a spent practicing, and he replied,
long time is Michael Cloud, who is also a "Shucks, I don't practice. I don't
first-class speechwriter. A couple of believe in giving canned speeches. I
weeks after I heard him speak, Michael come across better when I'm spontaneous.
sent me an excellent article he wrote I just get up and talk about whatever's
titled "The 7 Deadly Public Speaking Sins on my mind."There's a term to describe
... and How to Avoid Them."I don't have this kind of attitude: arrogance of the
room to review all seven sins here, but I ignorant. As you might have guessed,
can tell you that the first deadly sin after his career ended, this fellow
he lists is the failure to practice disappeared from the speaking circuit
properly. He says that a lot of entirely. So much for just getting up
speakers simply don't practice enough. and talking about whatever's on your
Others practice cavalierly and mind.But orchestration isn't confined to
haphazardly, merely going through the public speaking. On the contrary, it's
motions. And - incredible as it may seem one of the keys to success in all
- some speakers don't practice at professions.In the early eighties, I saw
all.Cloud goes on to say that many Steve Lawrence and Eydie Gorme perform at
speakers just try to "wing it." Their Caesars Palace in Las Vegas. At the
attitude is, "Good enough is good time, they were at the top of the
enough." During a subsequent telephone entertainment ladder, and they put on a
discussion, he extended this point by terrific show. What I enjoyed most about
telling me something most people might their act were their humorous ad-libs
find hard to believe - that the best and spontaneous ribbing of one another.
natural speakers are often the They were muffing lines, clowning
worst-performing speakers.How can this around, and cracking up on stage.In fact,
be? Because speakers with great natural I enjoyed their act so much that I went
talent usually feel relaxed and in back the next night to see it again.
control in front of an audience. Which Surprise! Every line I had thought to be
in turn causes many of them to believe spontaneous was repeated verbatim the
they don't need to practice.I can relate second time around - right down to their
to this, because I fell into the facial expressions, the way they
overconfidence trap early in my career. laughed, their body language, and their
From a very young age, I recognized that timing. They muffed the exact same
I had a gift of gab, and I mistakenly lines and cracked up in precisely the
believed that this ability was all it same manner and at precisely the same
took to be a great public speaker.The end moments as the night before.There was no
of this ludicrous miscalculation came spontaneity whatsoever. Zippo. The
during a performance in Fort Lauderdale, entire act was orchestrated from start
Florida. At the time, my second book, to finish. It was truly perfected to the
Looking Out for #1, had just ascended to nth degree.I subsequently told a good
#1 on The New York Times bestseller list, friend of mine who had been Bob Hope's
and I was drunk on the wine of producer for many years about what I had
adulation. I was scheduled to give a witnessed in Las Vegas. His response:
speech before an audience of 3,000 "Welcome to the world."My friend
people, all of whom I assumed were Robert assured me that everything in show
Ringer disciples.After an introduction business is orchestrated, especially the
that would have made Johnny Carson lines you perceive to be ad-libbed. He
envious, I strode onto the stage and went on to explain: "You know those
began gabbing. I was all over the lot spontaneous moments on variety shows when
... every sentence flooded with "uhs" the performers are cracking up in front
... repeating myself endlessly ... and of the audience? It's all orchestrated -
ad-libbing "jokes" that brought only every laugh, every grimace, every
blank stares from the audience.Being the pratfall." He emphasized that
perceptive young man I was, after about professionals don't go in front of the
10 minutes I sensed that I was in big cameras until they have every word and
trouble. When raw eggs and tomatoes are gesture down cold.That brings me to my
flying at you from every direction, you final example of orchestration, Tom
begin to suspect that the audience is not Brady. You may recall that I did a
real impressed with either your message previous article on the New England
or delivery.And when virtually everyone Patriots' star quarterback, based on his
in the room begins to nervously cough, interview with Steve Croft on 60 Minutes.
it's all you can do to resist calling At one point, Brady was talking about
out, "Mom! Come get me, quick!" (I'll how many hours he spends each day
never forgive her for not coming to my studying game films, which prompted
rescue when I needed her most.)Since Croft to rhetorically ask him, "So,
that embarrassing fiasco, I've witnessed everything is orchestrated?"To which
many high-profile people giving speeches Brady replied, "Everything is
that ranged from mediocre to abysmal. In orchestrated. You don't just go out and
every case, it's been obvious to me that wing it." Thus, sports, speaking, show
the speaker was arrogantly and/or business - just about any profession you
ignorantly winging it.Having said this, can think of - have at least one thing
here's the painful truth about one of the in common: Orchestration is a major key
best-kept secrets of great public to greatness.So, why don't more people
speakers: They orchestrate their invest a great deal of time and effort in
speeches down to the last detail. What orchestration? Other than laziness, I
I'm talking about here is tireless, think one of the biggest reasons is that
ongoing practice - not only every word, they believe orchestration is somehow
but precise body language, facial dishonest. Pure nonsense, of course.
expressions, voice inflection, and The person who orchestrates everything
more.In this respect, Zig Ziglar comes in advance simply cares enough about his
to mind. When Zig steps onto the stage, work to strive for perfection.
it's like watching a great actor perform Orchestration is nothing more than
Othello. Years ago, I went to two Zig practicing precisely what you're going
Ziglar speeches in the space of about six to do or say ... and that's a good
months, and not only was every word and thing.The same thing applies to
every sentence exactly the same - and "reality" shows like The Apprentice. When
delivered in precisely the same manner - big, bad Donald Trump says to Ms. Future
but he even got down on one knee at Executive, "You're fired!" and puts her
precisely the same moment. It was more on the verge of tears, hapless reality
dramatic than watching Larry Parks sing TV viewers want to believe that this
"Mammy" in The Jolson Story.So, it's no corporate version of pro wrestling is
mystery why Zig Ziglar's speeches have real. They love sharing Ms. Future
enthralled audiences for decades. Executive's "pain."And when the
Clearly, he is a master craftsman who has teary-eyed object of Trump's ruthlessness
orchestrated his presentations to appears on Oprah to tell the world how
perfection.Tony Robbins is another the other actors (er, job aspirants)
excellent example of high-level stuck her in the back to get the job
orchestration. Love him or hate him, from The Donald, it's enough to make a
he's arguably the most dynamic, sober adult become physically ill.But,
passionate speaker on the planet. When then, unless you believe that Survivor
you watch Robbins, you get a sense that and The Bachelor are real, I assume you
the words are spontaneously flowing from already understand that The Apprentice is
his mouth as fast as he can think - and one big orchestration. Rest assured
that his thinking mechanism is always on that every one of the dozen or so hairs
fast-forward.But I noticed an on Trump's head is put perfectly into
interesting thing during a Robbins speech place before the cameras begin to
that I attended in Hawaii some years roll.What's good enough for DT is good
ago. He was explaining how important it enough for you and me. To parody the
is to display a high energy level. To words of a now-deceased legal wizard who
make his point, he dashed down the center managed to set O. J. free through
aisle to the back of the room, then shameless diversionary tactics and a
started walking very slowly toward the dose of grade-school poetry, "If you
stage.As he walked, his shoulders yearn to be great, you must
drooped and he spoke very slowly in an orchestrate."Sign up for Robert Ringer's
effort to comically demonstrate what a FREE wisdom-filled e-letter, A Voice of
person with low energy looks and sounds Sanity in an Insane World. Visit Ringer
like. In perfect synch with his Step'n is the author of three #1 bestsellers,
Fetchit imitation, a sound resembling the including two books listed by The New
clop of horse hoofs on a cobblestone York Times among the 15 bestselling
street could be heard throughout the motivational books of all time.Copyright
room.I looked around to see where the © 2006 by Robert J. Ringer. Reprinted
sound was coming from, and, lo and by permission of the author.




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